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Poster 03 · Models, Methods & Artifacts
PMBOK® Guide — 7th Edition · §4.2.3–4.2.4

Models II — Motivation & Change

What drives people, and how to move an organisation from its current state to a desired future state. Knowing each person’s dominant motivator — and managing the human side of change — is central to delivery.

Motivation models§4.2.3

Herzberg

Hygiene & Motivation Factors

Hygiene factors (pay, conditions) prevent dissatisfaction; motivation factors (achievement, growth, purpose) create satisfaction.

Source

Intrinsic vs Extrinsic

Intrinsic comes from the work itself; extrinsic from external rewards. Most project work aligns with intrinsic motivation.

McClelland

Theory of Needs

Driven by achievement, power or affiliation; relative strength varies by experience and culture.

McGregor + Maslow/Ouchi

Theory X, Y & Z

X: work for income, top-down. Y: intrinsically motivated, coaching. Z: meaning / well-being and a job for life.

Change models§4.2.4 · current → future state

PMI Practice Guide

Managing Change in Organizations

Iterative, five interconnected elements with feedback loops:

  • Formulate change
  • Plan change
  • Implement change
  • Manage transition
  • Sustain change
Jeff Hiatt

ADKAR® Model

Five sequential steps individuals go through:

  • Awareness — why change is needed
  • Desire — to support it
  • Knowledge — how to change
  • Ability — practise it
  • Reinforcement — make it stick
John Kotter

8-Step Process for Leading Change

A top-down approach: the need for and approach to change originates at the top and is promoted down through the layers of management to the change recipients.

Virginia Satir

Satir Change Model

Describes how people experience and cope with change — moving through late status quo, resistance, chaos, a transforming idea, integration, and a new status quo.

William Bridges

Transition Model

Three stages of transition (the human response to change): Ending / losing / letting gothe Neutral Zone (confusion, but also creativity) → the New Beginning (acceptance, energy).